Yesterday during my social media rounds, I came across this awesome infographic about the recent explosion of inbound marketing. It’s really not a surprise to me that this form of marketing is taking off.

Think about it from your customer’s perspective; do you like the feeling of being advertised to for a product or service that you are not interested in?  Most people would say NO they do not. Recent data is starting to show that this type of outbound marketing (traditional advertising) is becoming less effective, as the benefits of inbound marketing are starting to yield better results.

With inbound marketing, it’s less about intrusive ads, and more about targeting the people who are online and likely to use your products or services. Inbound marketing is a great way to get involved, monitor, and help shape the online conversations about your type of service or product.

Inbound marketing is made up of tactics like SEO, social media, blogging, video marketing, conversion rate optimization, and much more.

So why are more and more small businesses adding inbound marketing tactics to their budget?

Inbound marketing benefits

  • Positive Return On Investment (ROI)
  • The average cost per lead is less than older forms of outbound marketing
  • Less intrusive form of advertising, which customers obviously appreciate
  • Leads are more likely to convert

When you create an inbound marketing strategy and really start to invest in it for your business, it can be a powerful tool to help increase sales and gain new customers.

Inbound Marketing - Infographic

Inbound Marketing Inforgraphic provided by G+

Has your business had any success with inbound marketing? I’d love to hear about it in the comments below: