Slater Insurance School
We were contacted by Walt Slater, owner of Slater Insurance School in Washington State, about creating a new look for his insurance school website. During our initial conversation we were informed that his website had not been updated since 2006 and it was in desperate need of an update.
With the large increase of customers accessing the internet via mobile platforms, one of the biggest disadvantages of not updating your website regularly is that your site is not optimized for these mobile customers.
We informed Mr. Slater that in today’s competitive online marketplace, most businesses should be updating their website site every 12 to 24 months to stay current with best practices.
Project Overview
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Website Design w/ Ecommerce Integration
We customized a theme for his insurance school using WordPress, giving him a completely new, mobile-responsive modern website. Along with the new design we integrated an online shopping cart so his students can register and pay for their classes online. Last but not least, we made sure his new site was mobile-responsive so that anyone who tried to access his site from a mobile platform would be able to still use the site.
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On-site SEO
We analyzed and updated his current site using SEO best practices. This is the best way to increase his school’s chances of being found online.
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